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How CPA works generally

CPA advertisements are centralized by specialized companies that are the equivalent of online media brokers, known as CPA networks. A company approaches a CPA network and negotiates to have their advertisement placed in the network for publishers to subsequently place on their websites. You are the publisher. As previously mentioned, the advertiser has one of two goals, to make a sale or to build a list of qualified leads. Many opt for building a list as they know that this is the best approach for a sustainable business model that will generate revenues for many years, versus a one-off sale. The advertiser will provide all the marketing materials, from graphics to text for emails and more, and the campaign will run until, either a certain number of actions has been completed, ergo 500 people have signed up for their list, or until a certain date of expiry.

Cost Per Action(CPA)

CPA is one way you can earn money without actually having to sell a single thing. Yes, you did read that correctly – you can make money online without having to make a single sale. CPA or Cost Per Action is an advertising platform that allows companies to pay a commission when certain actions are carried out which do not always have to be sales. While CPA is a great way for advertisers to make sales it is also a brilliant method to generate leads. The fact that they pay only per action means that advertisers can pay a much higher commission per unit than is possible with other advertising platforms like pay per click. For example, where you can only expect to earn anywhere from a few cents per click to possibly a few dollars, if you are extremely lucky with Adwords for example, CPA commissions can easily net you anywhere from $1 to even $150 per action, depending on the action and the promotion. Therefore, if a single person signs up per day for an offer you are promoting and the