Effective traffic generation is critical to becoming profitable with CPA, or any other type of online marketing. Therefore, if you implement and master a few of these techniques you will definitely be ahead of the game. There are many ways you can drive traffic to your site and quite a few of these will be covered below. However, the best approach is to master them one at a time, or you may find yourself tackling too many tasks at one time. It’s better to do one thing well rather than many poorly.
Article marketing is probably one of the most utilized traffic generation techniques online. However, using words and content to drive traffic shouldn’t be limited solely to article directories because the adage that the pen is mightier than the sword is quite true. The most important thing you need to remember is that the more compelling your content is and the more value it provides to your readers, the easier it will be to convince them to click through to your site to read more.
Article directories have lost much of their effectiveness when it comes to driving traffic to your website and are now used by many people mainly for back-linking and SEO. This is because there are a lot of article directories online now that provide poor quality content and people tend to avoid them.
However, there are some larger directories that are still quite effective, such as EzineArticles.com, Suite101.comand AssociatedContent.com to name a few. These directories, though, are only as effective as the content you write, thus, the more compelling and interesting your content is the more chance you have of people wanting to visit your site to learn more.
One vital tip in writing effective articles for directories is to use the resource box effectively. Most people are tempted to put a shortened version of their resume in the resource box and then they wonder why they don’t get any clicks. Your resource box should essentially be an invitation to readers to click through to your site to find out more.
This means that your article should not come to a clear conclusion that will make people think there is nothing more you can offer them on the subject. Your articles should ideally flow into your resource box and then invite readers to visit your website to read more on the subject.
If you take this approach you will find that your click through rate increases significantly.
One highly effective yet just as overlooked source of traffic is any forum that is part of your niche. The key is to provide helpful posts that contain valuable information. You don’t want to blatantly advertise as this will put off your prospects. However, if you take the same approach of providing value first, you will find that people will want to learn more about you and will click through to your website.
You can find forums in your niche by running a search in Google. Before you start posting, though, make sure you are familiar with the rules of the board because some have strict regulations when it comes to outbound links. You don’t want to get started on the wrong foot.
Another excellent way to drive traffic that will allow you to repurpose content you have already used is to upload free reports to document sharing sites. For some reason, it appears that content posted on document sharing sites ranks much quicker and higher in Google than even article directories. Another advantage is that since the content is uploaded in encrypted PDF format, spiders won’t be able to crawl it and you will avoid any real or perceived duplicate content issues.
The duplicate content penalty doesn’t exist, in fact, as stated by Google themselves. However, not all article directories will allow you to post the same article to another site and document sharing sites allow you to overcome this issue quite easily.
Blog commenting can also be an effective source of traffic, however, you also need to be careful. Even your comments need to be interesting and compelling, or people will not want to click through to your site to read more. Therefore, you don’t want to drop one liners on other people’s blogs simply telling them their content is great.
You need to find relevant blogs to your niche and actually read the content. Then you want to post comments that are useful and provide value, which also show you have really read the content. You will be killing two birds with one stone because you will be able to drive traffic to your blog as well as start building a relationship with the owner of the blog.
Why would you want to build a relationship with the owner of a competing blog? Simply because the internet isa big place and there is room for everyone. Those who work together tend to make more money in the long run, so you need to consider building relationships for the future.
Video marketing is becoming quite popular as more and more internet marketers are integrating it into their marketing strategies. You can use videos to either repurpose existing content or create brand new advertising videos.
One way to repurpose articles or reports with video is by creating a slideshow presentation of your content and effectively reading the report
out loud. There are a variety of resources online that allow you to feed in written content and will convert it into a video automatically with a computerized voice reading the article or report. One such service is articlevideorobot.com which is not free, but it does offer a free 14 day trial.
Another way you can use video marketing is by creating short videos that advertise your site. The best way to do this is to use photos or short clips from your niche, combine them with music and end them with an invitation for people to visit your site to learn more. You can either use video editing software such as Camtasia or you can opt for online services that will help you create the video quicker.
One such website is animoto.com which allows you to create free 30 second videos with various effects and music. They also offer premium plans that allow you to create longer videos and give you access to a comprehensive library of royalty free music which can save you quite a bit of time and money in the long run.
Once you have completed your videos, the next step is to upload them to popular video sharing sites such as Youtube.com Of course, the more sites you upload your videos to, the more traffic you will be able to generate.
Below is a list of sites where you can embed your videos to increase exposure and generate even more traffic.
You can also use a free service atTubeMogul.com which allows you to upload to a wide range of video directories. It also gives you the ability to track your videos so you can determine their efficiency.
Social media is becoming an important part of marketing strategies used both by traditional and online businesses. This is because people are
relying more and more on it as a form of communication, both to make new friends and stay connected with their current friends. In fact, platforms like Twitter are even more popular than cell phones nowadays.
Social media can be used to increase your exposure as well as drive traffic. The first thing you should do is social bookmark your online content, from videos to podcasts and articles on sites such as Reddit, Delicious, Digg and Stumbleupon. This will increase the number of incoming links to your site and help you rank higher as well as generate traffic. Remember that the more compelling your content is the more people will want to read more and click through to your site.
Twitter is a platform you should definitely be using in your online marketing. It not only allows you to connect with your target market but it can also provide valuable information to help you understand them. The more you understand your prospects, the better you will be able to meet their needs and the more money you will be able to make.
You can use Twitter to build a relationship with your customers and sincepeople prefer to do business with people they know and trust, this is acritical component to anyone looking to make money online.
Now that you have your niche, offer and keywords, it’s time to build your website. What is important to remember is that your website plays an important role in how well your traffic will convert. This means that you need to provide quality information and compelling content if you want your visitors to stick around and click through to the CPA offer.
You may be tempted by all the automated systems that allow you to gather information from other sites and add to your own, this isn’t exactly the best long term solution, nor is it a sustainable business model. The problem is that as soon as people see that your content makes little sense they will leave as fast as they can. So, even if you have thousands of pages indexed in the search engines, you could still be losing money.
You have to remember that your goal is to keep visitors on your site to increase the likelihood of them clicking through to the CPA offer which translates into you earning your commission. How likely are they to stick around if all you provide is garbage on your website? While you think you may be saving time and money by posting low quality content, you are, in fact, losing a whole lot more than you are saving.
This is simply because you will have to drive much more traffic to get the same results that top quality content would provide. Not only does this mean more time but it also means more money, especially if you are using paid traffic generation techniques.
Once you have been accepted, the next step is to decide on an offer to promote. You need to consider factors such as the niche, conversion rate and the target market.
One important tip to remember is to stick to very hungry markets where a lot of money is spent, even if the competition is tough. Even though advice that you should stick to less competitive niches abounds, you need to stick to markets where there is money and traffic if you want it to be worth your while. While they may be competitive, niches like Forex, golf, credit cards and similar markets have a lot of traffic and money, which is where you too want to be.
So, now you need to find those hungry markets but don’t worry, because finding a good niche is not difficult. There are plenty of places you can research for free and you will come up with lotsof potential niches to work with.
eBay and Amazon
eBay and Amazon are two highly popular websites that will provide you with lots of information on which niches and products are extremely popular and selling well. Whilst eBay will give you information mainly on physical products, Amazon can also give you a good snapshot of the information market.
For example, with Amazon you can research the popularity of various hobbies, which is an area that people usually spend money without thinking too much about it. When people are passionate about something, rational thinking tends to fly out the window and Amazon can help you research those hobbies by looking at the magazine section. The more magazines dedicated to a certain niche, the more money people are willing to spend.
Both of these websites are also excellent sources for keywords, but that will be covered under the keyword research section.
Another valuable source of information is meetup.com which is a site where people create and join groups based on anything from professional to personal interests and geographical location. It is an excellent place to research various niches and their feasibility because the more members a group has the more popular it is. If there are a large number of groups dedicated to a certain hobby or activity, then you can be sure that niche will be profitable.
Identifying the Offer & Testing Conversion Rates
You have two options when it comes to researching and choosing CPA offers to promote. You can either build your website around an existing CPA offer after you have done your research or you can look for an offer to match a niche you have already researched.
An excellent source to identify affiliate offers, which includes everything from traditional CPA offers to various affiliate programs, like Clickbank, is offervault.com. This website is essentially a directory for all offers online and you can search either by keyword or category.
Offervault.com provides all the pertinent information about an offer, from action required to the level of the commission and even suggestions for keywords that can be used to promote the offer. It is also free, but you do need to create an account to be able to access the information. However, the time you save is definitely worth receiving a few emails from them per month.
Once you have picked out your offer, you need to test for conversion rates. You can ask your affiliate manager about conversion rates, but your best bet is to test it yourself. You can do this in one of two ways.
First, you can set up a website, drive traffic and then determine the conversion rates. While this may take a while, the advantage is that it doesn’t require much in the way of an investment. On the other hand, you can use a platform like Yahoo’s pay per click platform to quickly test conversion rates.
The advantage of using Yahoo over other PPC systems, like AdWords, is that Yahoo allows you to use affiliate links in your ads. This means you won’t have to build a website, drive traffic to it and then hope people click through to the CPA offer you are promoting. You will be driving traffic straight to the offer and it will prove a better and faster gauge of the offer’s conversion rates.
If you do decide to build your own website, you can use a traffic tracking system such as Google Analytics, to track your ad conversion rates. If you want more data than Google provides, you can also consider Hypertracker.com, a paid analytics tool that allows you to track every link you put out on the web and even individual actions visitors take on your website. This information is very useful for helping you increase your conversion rates.
Another search you should run to determine the degree of competition is to search for your keyword in the title of a site. This will reveal your true competition because entering a keyword in the title of a site is an important component of SEO which means that the site is most likely owned by an internet marketer. To conduct this search use the following string in Google: in title :your keyword here. You should focus on keywords that have maximum 10,000competing pages with the term in the title.
You can use either the free keyword research tool from Google, which is quite accurate and effective. However it can be time consuming which is why you should consider a paid keyword research tool. The latter will streamline your keyword research as it will provide all of the information you need from search volume to competing web pages. Some popular examples of paid keyword research tools are Keyword Elite and MarketSamurai (though the basic version of Market Samurai is free).