list of CPA offers

There are many types of CPA offers and the main difference between them, besides the product they are promoting and the commission, lies in the action that a prospect is required to take. The longer and more complicated the action a visitor has to take, the higher the commission will be.

E-mail Submits

The most simple CPA offers, e-mail submits simply require prospects to sign up with a valid email address for which you receive a commission. The payout is usually quite low per lead but the conversion rate is quite high because entering an email address is pretty easy. E-mail submits are great for beginners to get the hang of CPA because you can learn the ins and outs of the system but still make some decent money while you are learning.

Zip Submits

These are practically the same thing as e-mail submits except that prospects are required to enter a valid ZIP code.

Short Form Offers

These require slightly more information from leads than e-mail submits, including name, date of birth, gender and address. They usually don’t require prospects to sign up with their credit card details and the commission is somewhat higher than email or zip submits.

Long Form Offers

These are some of the most difficult CPA offers to promote as they require a lot of information, with prospects having to sometimes fill out a three page questionnaire. This obviously means that the conversion rate will be much lower, however, the commission is also much higher as prospects who stay to fill out the form are usually highly relevant and qualified leads.


These involve the prospect downloading software that contains advertising, however, it is not considered malware or spyware because it can be removed at any time. You get paid for every download of free software.

PIN Submits

These offers require the prospect to enter a mobile phone number, to which a PIN will be sent. They then have to enter the PIN and they can then download a ring tone, or will receive some other incentive. The commission ranges from $2 to $10 per PIN entry.

Free Trials

There has been a lot of negative publicity around free trials due to some advertisers employing less than honest practices. They would require a person to sign up with their credit card details to receive a so called free trial but they would then be automatically billed for more of the product or service without informing them that they would be rebilled.

However, there are still plenty of free trial offers available that conform to FTC regulations which state that a prospect needs to be clearly informed that they will be rebilled. Clients must also be able to easily cancel at any time.


ncentivized Offers

These are also an excellent choice for beginners, because advertisers essentially allow publishers to offer prospects an incentive to take the action. The incentive can be anything from free information to gifts or cash. For example, if you are promoting a CPA offer that pays out a $20 commission, you could offer a $10 gift card to your prospects in return for them signing up for the offer and you would still make a $10 profit per unit.

How CPA works generally

CPA advertisements are centralized by specialized companies that are the equivalent of online media brokers, known as CPA networks. A company approaches a CPA network and negotiates to have their advertisement placed in the network for publishers to subsequently place on their websites. You are the publisher.

As previously mentioned, the advertiser has one of two goals, to make a sale or to build a list of qualified leads. Many opt for building a list as they know that this is the best approach for a sustainable business model that will generate revenues for many years, versus a one-off sale.

The advertiser will provide all the marketing materials, from graphics to text for emails and more, and the campaign will run until, either a certain number of actions has been completed, ergo 500 people have signed up for their list, or until a certain date of expiry.

Cost Per Action(CPA)

CPA is one way you can earn money without actually having to sell a single thing. Yes, you did read that correctly – you can make money online without having to make a single sale.
CPA or Cost Per Action is an advertising platform that allows companies to pay a commission when certain actions are carried out which do not always have to be sales. While CPA is a great way for advertisers to make sales it is also a brilliant method to generate leads.

The fact that they pay only per action means that advertisers can pay a much higher commission per unit than is possible with other advertising platforms like pay per click.

For example, where you can only expect to earn anywhere from a few cents per click to possibly a few dollars, if you are extremely lucky with Adwords for example, CPA commissions can easily net you anywhere from $1 to even $150 per action, depending on the action and the promotion. Therefore, if a single person signs up per day for an offer you are promoting and the offer pays out $40 per action, you can make over $1,000 per month. Compare that to trying to make the same amount of money with PPC. You would need, in most cases, more than 100 clicks per day to even come close to the same figures.