Expanding your site and adding pages should go hand in hand. However, expanding your site could just mean adding and refining content. It's important that you add pages with quality content as well. This increases your search engine ranking and gives more pages for AdSense ads.
Build a site per month
If you can't broaden your niche in order to place more ads on your site, build other sites. This gives you more pages to place ads on and, in turn, more revenue from AdSense. Just make sure you maintain quality content and your keywords are targeted to the content on each page as to get the most targeted ads possible.
Page generators can generate a page for you in seconds. This can save you time and allow you to instead spending your time creating quality content. All you do is turn text files into already highly optimized, ready to publish, web pages. You can supply the software with your AdSense codes as well.
Keep Your Site Focused
Don't stray from the focus of your site or let your ads stray either. The key here is target. You always want the target: the target audience, the target ad, and the target content. Don't stray from that. If you're a game site, you don't want to start offering dating advice and ads that relate to dating. Keep on the track you set yourself on, both for your site and AdSense. Nobody ever travels north by going south. Don't do that with your site.
Target Your Niche
Choose a broad niche for your site, then break it down into smaller niches. This is also site organization and will help you place better targeted ads. For example, if you have a Nokia themes site, break it down into sub niches: 3rd Edition symbian themes, 2nd Edition symbian themes, animated themes, java themes, etc. If you lump things together on one page and don't organize, you'll find that your CTR will be lower because your content is unorganized and scattered; therefore, your ads aren't as helpful to the visitor as you may think.
Don't Chase the Million Dollar Keywords
Don't try to compete with the experts for the $100 keyword. It may work from time to time, but you'll have more success with midrange keywords and less competition too. By using midrange keywords, you are more likely to achieve success over the long term. Remember that success in driving targeted traffic to your site by being ranked high in the search engines will increase your CTR with AdSense.
Let me give you some examples:
- Structured settlements
- Life Insurance
- Cosmetic Surgery
- Death Insurance
- Car Insurance
- Dental Plans
- Private Jets
Use Text Ads, not Image Ads
By far, more webmasters have had success with text ads and not image ads. They look more like part of the document and are more appealing to visitors. Feel free to experiment with both, but text ads blend into your site better and result in higher CTR.
Many websites try to hide the fact they have ads. They put them at the bottom of the page or only have one or two that are so small, the rest of the page distracts from them. While it's okay not to want to bombard your visitors with the site of ads, those ads are also a crucial part of keeping your business functioning. If magazines tried to bury their ads under all the content, they wouldn't be in business for very long now, would they? Your site should be the same way. Place ads where they can easily be viewed and where they're visible to your visitors, like the site below did.
Viewing the Ads
Since AdSense ads are targeted to your audience, it should be easy to work them into a page so that they compliment the content. You don't want your ads to stand out, but instead, to blend into the page. Your AdSense ads should just be more information for your visitors. Think of it this way: by having targeted ads, you are doing them a favor and making their search a little easier. The ads will relate to your content, so they are going to be of some interest to your viewers. It's important to place those ads on the page where they can help your visitors.
Just remember, they should blend into your site. They should not stand out or be hidden. They are simply a part of the resources you offer your customers. If you think of them that way when you place them on the page, you're going to pick the right spot every time. You're giving your visitors more information that they might need. You're giving yourself more AdSense revenue because your visitors will be much more likely to click through the ad.
Where to Place the Ad
Of course, results will differ for different sites. Generally, wrapping blocks of AdSense ads in between blocks of quality content works well or placing them toward the top of the page works well and boosts CTR. Another suggestion is if you have links provided on the page, try placing your AdSense ads on top of them. Since attention is automatically drawn to links, having your ads above links will help to increase your CTR. Therefore, the AdSense ads easily blend in, not only to the design, but the information on the page as well. This site is an excellent example of successful SEO and AdSense knowledge.
Place vertical ads on the right side of the page. Most surfers tend to use their mouse to scroll down on the right side of the page; so placing your tower (or vertical) ads on the right gives it a higher chance of grabbing the visitor's attention.
Studies say that the upper right hand corner is the first spot on your site that someone sees. Try placing your small ads at the top right hand corner. Grab the visitor's attention when they first come to your site with your AdSense ads. If an ad interests them, they're still going to browse through your site, but they will come back to click through that ad.
Wider ads appeal to more visitors because they're easier to read. If something is easy to read, someone is more likely to take the time to read everything rather than just glancing at the first few words. However, it's important to balance your ads and the content on your pages. You'll discover that the way you think the ads should be for optimal CTR aren't always where they need to be. Monitor your ad placement versus CTR and you'll find the place and format that works best on each page.
Size of Ads
Again, you'll have to experiment on your site, but AdSense webmasters and insiders all seem to agree that the following ad sizes result in the higher CTR:
336 x 280 Large Rectangle, 160 x 600 Wide Skyscraper, 120 x 600 Skyscraper.
These formats are easy to read and attract attention.
Color of Ads
Remember it's very important for the ads to blend into your site. Use the same background color for your ads that you use on your site. However, don't forget to change the color of the links to match as well. This helps blend them even more.
Amount of Ads
If you ever go through sales training for a job, you'll learn that the customer has to trust you in order to buy from you. This isn't any different with a website. It's hard to build credibility when you don't have the chance to meet them in person and let them see your smile or get to know you a bit, but that doesn't mean it can't be done.
Too many ads on a site are the equivalent of spam in email. If your page has too many ads, it makes every ad you have less credible. Instantly, your customers do not feel like you are trustworthy, and they'll probably leave your site immediately for fear of adware being installed on their computer. Your site should be about the content, not about ads.
If your site is getting a lot of traffic, you're going to be very successful with targeted ads from AdSense. Stick with it and don't participate in every popular ad bank out there. It will cost you ad revenue because it will make you less credible.
Type of Ads
If you're going to display other ads in addition to AdSense ads, be sure those ads are just as credible because, again, people have to trust you to some degree to click through. If you're advertising free adult shows on your homemade jewelry site, nobody is going to trust any of the ads you're displaying. AdSense targeted ads help build confidence and trust. Don't discredit yourself by placing any ad that you can find on your site. It will only cost you a high CTR. If you want to put other ads on your site and on a page with AdSense ads, make sure it's not against Google's TOS before doing so.
Ads on Multiple Pages
Having AdSense ads on more than one page can increase your CTR, but also adds more interesting information to your site and offers more selection. Ads can be placed on forum pages, article pages, and even merchandise pages if placed correctly. Having different AdSense ads on different pages offers your visitors more options. Of course, they are all targeted ads, so you are providing them a service while increasing your revenue.
Reduce Your Filter List
While your AdSense filter list filters out unwanted content, if your list gets too large, it filters out the number of ads that can appear. Instead of blocking a top-level domain from appearing, only block the exact pages you don't want.
Put a Google search box on your site. You'll be doing a service for your customers by allowing them to search from your site, but you'll also be paid for every ad they click through on the results page. This is an excellent way to let your visitors find the ad that they want to click through. How much easier can it get? They're searching for something that they're determined to find; you provide the vehicle for them to find it and be paid for helping them. Go to Google and check out their AdSense for Search program.
Ads that don't look like Ads
Take away the border and background colors of your AdSense ads. These make them stand out as ads rather than information your visitors will be interested in. As said earlier, your ads should blend into the page. By making them appear as information you're providing, you're giving them another point of interest rather than an ad that many people might shy away from.
Treat AdSense Like a Business
Your AdSense ads are not just ads you are displaying on your age in hopes of making a few extra cents. Many webmasters enjoy thousands of dollars a month and more in revenue from AdSense. Those webmasters, however, treat it like a business of its own. They monitor traffic and where it comes from, key phrases that draw in more traffic. Don't just track your site's content, product, or service success. Track AdSense as well and make it work for you.
Talk to Other Webmasters
Google and private individuals offer several forums where AdSense Webmasters can discuss their success or shortcomings with the program. The day you sign up to participate in AdSense, sign up for at least one of these discussion groups as well. The more experienced members will provide tips and strategies that have worked for them, and might work for you too. It's important to listen to the Webmasters who are receiving high clickthrough rates. The benefits to your AdSense experience and your revenue depend on it.
Stay UptoDate On AdSense
Read and pay attention to all updates you receive about Google's AdSense. Knowledge is power; it also can translate into more clicks and revenue. Take the time every now and then to do a search for AdSense articles. Since AdSense is the most popular advertising program on the 'net, Webmasters and SEO experts like to write about it frequently. There may be a tip you can use to increase your revenue.
Visit other AdSense Webmasters' Sites
If you read about someone who is earning a lot of money with AdSense and seems to know how to get a high CTR, visit his or her site. Look at how their ads are placed in relation to their content. What are they doing different than you? Of course, what works for one site may not work for yours, but taking into consideration what's working for others can only benefit you. If you have questions, email the Webmaster. Address them by name so they know you're not spamming them and include a URL to your site. They may be able to provide a lot of insight.
Use AdSense Tracker
As you move the ads on your page or make other changes, follow your CTR using your AdSense tracker. Note the changes you've made and when you've made them. This enables you to see what works and what does not work.
Move the Ads
Sometimes return visitors only see what's new or what's changed. Move your ads from time to time, especially if you notice your CTR dropping. More often than not, you'll see an increase again as those same return visitors notice something in a different place and actually start to click through the same ads they didn't "see" last week.
Automatic Insertion of AdSense Codes
If your web server supports SSI, you can create an adsense.txt file for your ads and upload it to the root directory of your website. Then, just call the code on other pages using SSI.
Few Competing Hyperlinks
If you provide links to other products and services on your site, make sure they don't compete with your AdSense ads. The last thing you want to do is sacrifice CTR because you've provided the visitor with so many choices, they didn't choose the ads on your page.
Build a Discussion Group
As you know, repeat visitors are who sustains your traffic. Without them, once you saturated your targeted market, there wouldn't be any visitors. They are the ones interested in your site and what it offers and return often for updates.
Create an online community for your site where your visitors can interact. Create topics that relate to your site. This will get more visitors returning, some even more than once a day!
By using an AdSense banner ad with small pictures above it that relate to the ads, you are not violating Google's TOS, but you are drawing attentions to the ads. Google does not yet have a problem with this as long as you do not use animated pictures or Flash.
Give the Ads Space
Leave a lot of free space around the ads. Even though you want the ads to blend in with your page, you also want them to be noticeable. Giving them plenty of free space allows the visitor's attention to be drawn to them. You just have to direct their attention. Once a visitor reads that ads, since the ads are targeted, there's a good chance they'll click through.
In general, people scan a web page the same way every time, no matter what site they visit. Tracking these habits can help Webmasters place important content, or even AdSense ads, right where visitors will most likely see it.
Experiment with Colors
Experiment with the colors you use on your page and where the colors are placed. It could be that some of your colors divert your attention away from your AdSense ads or, hopefully, to the ads. Use AdSense Tracker and your site states to see which colors are helping to increase your CTR.